Confused

At Burger King the other day I ordered Kid's Meals for Matt and a friend. If Spiderman is rated PG-13, then why is Burger King promoting the movie to children under the appropriate age? I mean who else purchases kid's meals but children preschool thru 2nd grade, right?

So the boys pull out their Spiderman toys and on the way home I hear, "Mommy, can I see Spiderman 3? PAAALEAZE!!!!" Interesting. What do you think?

(We said a firm "no" by the way!)